Organizations often wonder what is the difference between the two: the Customer Relationship Management System (CRM) and the Enterprise Resource Planning (ERP) system. The two systems are similar in many ways but have basic features. Both are valuable business solutions that improve both revenue and productivity.
The CRM system is designed to record and store all information about user interactions. Data is standardized and can be easily shared across the organization. For example, if there is a potential call from an inside sales representative, they can write notes about new information, such as contact details and conversations.
Also, the CRM system can generate cell estimates, nurture that potential through sales funnels, manage receipts and communications, and more. A CRM improves performance, increases sales, and offers greater accuracy with customer data. As a result, customer relationships grow.
Here are some features you can implement with the CRM system.
- Automate and manage marketing campaigns
- Analyze purchase samples
- Offer high-quality customer support
- Automate useless tasks
- Identify new leads
- Smooth out the sales process
- Description of ERP system
Like CRM, ERP software is designed to streamline business operations. Although CRM focuses on organization sales, an ERP system is integrated and implemented across departments of multiple organizations.
An ERP system offers integrated management of specific business processes. Therefore, you can get standard real-time information in each department. Any issue sends a warning to designated recipients.
Businesses can then focus more on data and more on tasks. There are fewer mistakes, and organizations can make better decisions.
Use your features with an ERP system:
- Enter business process information in real-time
- Be aware of concerns.
- Manage employment measures
- Track manufacturing and supply chain
- Manage benefits, salary and employee information
- Develop an enterprise-wide strategy
- Update accounts
- Execution orders
- Want more information about what a partnership with Tiger Web looks like? Check out our Partner Guide
- Almost different perspectives on business processes
Both ERP and CRM systems improve business capabilities. But an ERP system focuses on reducing costs by making business processes more efficient. Both solutions offer centralized storage for customer data.
Because every company needs to improve customer relationships, CRM helps ensure that customers are satisfied and loyal. With the help of ERP system, each department can understand the workflow with other departments.
In which, an ERP system runs the business with precise and accurate inter-departmental data. Before organizations can cut costs, they must make a profit. Also, a company can be highly organized, but there can be no significant reduction in sales to run it. Business is possible only with stable sales income.
Well, you need both. Sells a CRM system, and the ERP system helps streamline the process and reduce overall costs. By working together, CRM and ERP can maximize business. The good news is: you don’t have to choose. Microsoft Dynamics 365 combines both CRM and ERP features.