The airline industry has not only revolutionized our travel experience but it has also shrunk the world to fit the palm of our hands. Today you can travel from one part of the world to another in just a few hours. Whether it’s the use of air charter services or commercial flights, the aviation industry has transformed significantly.
On this note, today we’re going to discuss some of the latest technological innovations and emerging technologies that are transforming the aviation industry. Let’s take a look at these latest tech-savvy technologies:
With the fame of blockchain technology in the financial sector, its application in other industries also rose and now the aviation industry is also incorporating it as well. Recently, Air France utilized this technology to improve their business process and workflow.
Here’s how airlines can make use of blockchain technology:
- Using blockchain technology, airlines can maintain their passenger’s data in a virtual decentralized database that saves the time spent on physical ID proofs.
- It can turn flying miles into something valuable for the customers which they can redeem later on.
- It can help in building a robust security system for managing customer data.
AI is used by the majority of industries to improve their customer experience. From chat bots to voice-based AI tools, you can witness the presence of AI everywhere. For stepping up in the game, the aviation industry has also incorporated the use of AI in multiple areas.
For instance, EasyJet is using AI for predictive analysis. They make use of the existing customer data and create individualised offers for them. Moreover, they also have an AI recognition tool that can read passports and fill out the information on the flyers. Likewise, Korean Air is using voice-activated digital assistance that helps in offering a seamless travel experience.
Incorporation of Virtual and Augmented Reality
Similar to industries like healthcare and retail, the airline industry has also started using AR & VR. At the moment, the use of this technology can be seen in the airports where airport experience is enhanced using apps based on these technologies.
The Gatwick airport is using AR for helping passengers navigate through the complex layout of the airport. Likewise, London City Airport is using AR to help air traffic controllers in keeping planes safe.
Beacons technology has successfully been used in the retail industry and now the aviation industry is also making use of it. Using beacon technology, airport navigation can be made quite easy for travellers particularly between different terminals at the same airport.
Moreover, beacons can help vendors at the airport and airports themselves in knowing the location of the passengers so they can send them personalised and relevant information accordingly. This information can be related to luggage or flight details or can tell the passengers about their nearest eateries. Similarly, airports can also guide passengers about their flight numbers, boarding gate number and even statuses of their flights.
Currently, Miami International airport is making use of this technology for creating a more personalised experience for travellers. Their app provides information about the entire airport to the travellers as they’re navigating through it.
The use of robotics in the aviation industry is also becoming common nowadays. The use of robotics in customer management, luggage handling, car parking etc is quite common. Recently, the introduction of KLM’s Spencer Robot has further transformed this experience. This robot is capable of distinguishing between individuals, families and larger groups and then acts accordingly after learning about them. Using the latest robots, the interaction experience between customers and robots can be made more human-friendly.
Use of Big Data and Analytics
Airlines can make use of the valuable insights available to them for creating delightful experiences for travellers. Additionally, it also helps them understand customer preferences in real-time based on their purchase histories.
For instance, United Airlines uses a smart ‘collect, detect and act’ system for analysing 150 variables in their customer’s profile and then makes offers accordingly. Use of Big Data and analytics have allowed for better marketing. For instance, if a customer has previously shown interest in inquiring about private planes for sale, companies can send the relevant information to them. United Airlines have seen an increase of 15% in their YoY revenue after implementing a similar system.