Does this happen with you that you create an illustration, but it does not look like you had expected? If this often happens with you, maybe there are things that you are missing out on. Even the tiniest things can make or break your illustration design.
A good illustration leaves a mark on people’s minds by conveying a clear message through art. There is no single perfect way to create an illustration. Every designer has their unique creative style, which they utilize to create illustration designs.
However, some elements are crucial to compose a great illustration. In this blog, we will discuss tips and tricks that can help your illustrations stand out.
10 Tips for Creating Elegant and Contextual Illustrations
Are you new to the illustration design field? Do you find it difficult to create attractive yet meaningful illustrations? If the answer to these two questions is yes, we have come up with 10 tips to help you create excellent illustrations. We have put together the following tips using our expertise to teach you how to smoothly navigate when designing an illustration.
Tip 1: Design for the Viewers
The first and the most important tip is to keep the user in mind while creating an illustration. Illustration designers tend so hard to create a stunning design that they often lose sight of how unrelatable the design would seem to the viewer. Therefore, every designer needs self-control and discipline to maintain the line between designing for the viewer and yourself.
Tip 2: Add Texture to Your Illustrations
If you want your illustrations to create a significant impact, you should consider adding texture to your illustrations. Texture adds richness to the illustration, promotes uniqueness, and gives the design a hand-made look. It’s a great way to add details to your art, such as adding scratches, shine, marks, shadows, etc.
Tip 3: Avoid Using Complex Symbols
When creating illustrations for a large audience, always remember to avoid complex symbols relating to any language or culture. Similarly, avoid using colors that may offend the target audience. Always perform background research on the target audience before illustrating for them. This will help in avoiding negative connotations and captivate the audience.
Tip 4: Don’t Use Too Many Colors
Avoid using too many colors in your illustration. The viewer’s focus should remain on the message that the illustration depicts, not on the colors. Follow a minimalist approach when choosing a color. When it comes to illustrating, the less is more. Choose two to three colors wisely, allowing the viewer to understand the underlying message without exposing too many colors. Select the colors thoughtfully. Only use colors that will strengthen your idea and set an appropriate mood, according to the message. Consider the color contrasts, and check if the message is easy to interpret.
Tip 5: Create A Unique Color & Stroke Palette
Choosing the right set of primary and secondary colors is essential for stroking and shading. Before you start working on the design, choose colors that you will use in the illustration. Instead of imposing too many colors on the audience, create a unique color & stroke palette. Use colors that strengthen your message or idea. For example, if you are working on a specific brand, choose colors based on the brand’s guidelines or the brand’s niche. You can also create a color palette on the editor you’re using, with different shading and stroke colors. This will save up your time and helps in keeping the colors consistent across your illustration.
Tip 6: Shade Your Illustration
If you are working on a product illustration, you can use shading. It adds depth to the illustration, which is not possible to achieve when you use flat colors. When choosing colors, always opt for the darkest shade for stroking. Reduce the opacity of the stroke color, and voila, you now have the right color for shading.
Tip 7: Choose Stroke Widths Wisely
There are different width options for stroke. Identifying the right size for the stroke width is crucial to maintain the overall smoothness & feel of the illustration. For detailing, you can choose different stroke sizes; however, you need to ensure that the strokes look consistent once the illustration completes. In short, consistency is the key when choosing the stroke width.
Tip 8: Always Use Grid/Guides While Composing
Grid and Guides are a great way to have control over your illustrations. It aids in aligning your art. Guides and grids help in positioning the design elements precisely. Using these, you can align, draw, transform, and edit the elements accurately. It helps in confining or extending your art in different directions, ensuring modernity in your work.
Tip 9: Make It Contextual
Don’t get too caught up in visuals that the design loses when building a connection with the audience. It often happens with beginners. They are so eager to try different styles and new trends that their illustrations fail at connecting with the viewers. An excellent way to add context to your illustration is to add a background. It enriches the message and adds context to your illustrations.
Tip 10: Hire A Professional Illustration Designer
A professional designer creates a professional image of the brand through unique illustrations. When you hire the best illustration designers, they use their expertise and help your brand communicate with the target audience. They uniquely express your brand’s message, considering the design elements and the audience’s comprehension.
Illustrations give you complete control over the characters, scenes, or messages you want to portray. It is a universal language that removes the language barrier and allows your message to reach a wider audience.
In this blog, we discussed a few tips to help you master the art of illustrations. These tips will help you design unique and meaningful illustrations. Don’t just stick to trends, be unique with your style. Try to introduce something new to your illustration without losing the context of the composition. Don’t go too hard on yourself that you don’t enjoy the process. Be free with creativity and have a sense of satisfaction.